Post by account_disabled on Nov 25, 2023 5:20:25 GMT
This part, which represents the left and low interest part of the brain, covers products that are an ordinary daily need and low cost for the consumer ( food, household appliances, etc. ). The consumer makes a purchasing decision for such products after a much more superficial research and a much shorter period of time than in the high interest area. High Involvement and Emotional Consumer Decisions This part, which represents the right and high interest part of the brain , covers products that have a serious cost for the consumer but are beyond their vital needs ( summer house, sports car, boat, jewelry, etc. ).
Consumers consider many parameters Whatsapp Number List before making a purchasing decision for such products. Low Involvement and Emotional Consumer Decisions This part, which represents the right and low interest part of the brain, covers products other than vital needs ( mobile phones, computers, clothing, etc. ) that do not have a serious cost for the consumer. The consumer is not as selective as in the high involvement part before making a purchasing decision for such products.
In summary, we can say that the FCB Grid clarifies how the consumer makes purchasing decisions for basic and luxury consumer products. While the consumer makes decisions based on logical reasons when it comes to meeting basic needs, he makes emotional decisions for luxury consumer products. Personal Branding Specific to the FCB Grille Model When we want to apply the FCB grid model within the scope of personal branding studies, the product that will be offered to the consumer is the person who aims to become a brand.
Consumers consider many parameters Whatsapp Number List before making a purchasing decision for such products. Low Involvement and Emotional Consumer Decisions This part, which represents the right and low interest part of the brain, covers products other than vital needs ( mobile phones, computers, clothing, etc. ) that do not have a serious cost for the consumer. The consumer is not as selective as in the high involvement part before making a purchasing decision for such products.
In summary, we can say that the FCB Grid clarifies how the consumer makes purchasing decisions for basic and luxury consumer products. While the consumer makes decisions based on logical reasons when it comes to meeting basic needs, he makes emotional decisions for luxury consumer products. Personal Branding Specific to the FCB Grille Model When we want to apply the FCB grid model within the scope of personal branding studies, the product that will be offered to the consumer is the person who aims to become a brand.