Post by account_disabled on Mar 5, 2024 8:14:52 GMT
(Edit: It was pointed out to Charlene that Yahoo! is also making similar moves with its social APIs). Key Takeaways Enveloping The Social Web Is Core To Google’s Strategy. This is inline with Google’s traditional strategy of organizing the world’s information –then serving up monetization options around it. Although a few years late to the game, Google’s move is crucial as they already have large amounts of information about what you look for, who you know, and the activities you do. It’s a natural step for them to also organize and make sense of the social and behavioral information that people create. In addition, Google — who already has long term relationships with agencies, brands, and marketers — will be a natural place for companies to look to for advertising and marketing opportunities around social data, rather than new players and start-ups. Google’s Recent Moves Threaten Incumbent Social Networks.
Facebook and other competitors will need to quickly Indonesia Telegram Number Data spread it’s Facebook Connect platform and evolve it to something that doesn’t even require APIs or registrations. The challenge with Facebook Connect is it requires the website owner (publisher) and the user to opt-in and allow for content to become social. With Google’s SideWiki, only the users need to opt-in, which will cause adoption to spread must faster. Facebook will need to extend it’s inline browser (surfing the web within the context of facebook.com) or developing their own browser to counter Google’s moves. Facebook’s core conundrum is balancing personal and often private information of its community with the need to expose information in public in order to be relevant in search and eventually advertising. Despite Privacy Concerns, Users Will Continue To Use Google. Although privacy concerns will continue to be the mainstay of objections, the benefits to the common user will outweigh any critics. We know that people will verbally object to their privacy being an opportunity for another company, yet they continue to behave in a way opposite to their objections. Why? For most, they’ve grown to trust players like Google.
Or they are willing to give up control of some information in exchange for convenience, such as having social data conveniently show up on Google Maps on your phone. And for others, the price of privacy can be measured by what information they will give up to get ‘free shipping’. The root concern isn’t broadly about privacy, but specifically about privacy in the context of when you’re not in control of it. Google is highly motivated to maintain the trust of users and will do everything possible to continue earning and deserving that trust. We’re not the only ones to notice this trend, Search Engine Watch also characterizes Google as a social media company. We hope our viewpoint sheds light to where Google is heading, and hope to hear your viewpoints too.Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions.
Facebook and other competitors will need to quickly Indonesia Telegram Number Data spread it’s Facebook Connect platform and evolve it to something that doesn’t even require APIs or registrations. The challenge with Facebook Connect is it requires the website owner (publisher) and the user to opt-in and allow for content to become social. With Google’s SideWiki, only the users need to opt-in, which will cause adoption to spread must faster. Facebook will need to extend it’s inline browser (surfing the web within the context of facebook.com) or developing their own browser to counter Google’s moves. Facebook’s core conundrum is balancing personal and often private information of its community with the need to expose information in public in order to be relevant in search and eventually advertising. Despite Privacy Concerns, Users Will Continue To Use Google. Although privacy concerns will continue to be the mainstay of objections, the benefits to the common user will outweigh any critics. We know that people will verbally object to their privacy being an opportunity for another company, yet they continue to behave in a way opposite to their objections. Why? For most, they’ve grown to trust players like Google.
Or they are willing to give up control of some information in exchange for convenience, such as having social data conveniently show up on Google Maps on your phone. And for others, the price of privacy can be measured by what information they will give up to get ‘free shipping’. The root concern isn’t broadly about privacy, but specifically about privacy in the context of when you’re not in control of it. Google is highly motivated to maintain the trust of users and will do everything possible to continue earning and deserving that trust. We’re not the only ones to notice this trend, Search Engine Watch also characterizes Google as a social media company. We hope our viewpoint sheds light to where Google is heading, and hope to hear your viewpoints too.Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions.