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Post by account_disabled on Feb 19, 2024 3:54:38 GMT
Facebook maintains its top spot globally with more than 3 billion monthly active users . YouTube comes in second with approximately 2.5 billion monthly active users. Instagram ranks third with 2 billion monthly active users. TikTok has 1.2 billion monthly active users. Snapchat has 750 million. X (formerly Twitter) has approximately 660 million monthly active users and Pinterest has 465 million active users. The most popular social networks worldwide as of October 2023, ranked by monthly active users.
The most popular social networks worldwide latestdatabase.com as of October 2023, ranked by monthly active users Worldwide social media ad spending is projected to reach approximately $160 billion in 2024. In an environment where content production has become easier in the age of artificial intelligence, it continues to become difficult for brands to stand out organically. Advertising spending is therefore expected to continue to increase significantly on social media; An advertising expenditure of over 260 million dollars is expected by 2028.
Consumer trust in social advertising varies widely around the world. Overall, Indian social media users top the list with 48% reporting that they trust social ads. According to the US International Trade Administration, the United Arab Emirates (UAE) ranks second with 45% reporting confidence. The United States has long spent the most on social media advertising, and this trend is expected to continue in 2024.
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