Post by account_disabled on Jan 22, 2024 7:32:39 GMT
It can be difficult for new entrepreneurs to promote their business. There is a product, but no customers - a common pain for young companies. Many people rely on online promotion. But there are many types of online advertising, and technologies overlap so often that it’s not easy to navigate right away. If you want to understand how to promote yourself on the Internet, read Ringostat’s guide to types of online advertising. Reading time 10 minutes By way of interaction with the site By content distribution method SEM (Search Engine Marketing) SMM (Social Media Marketing) Display advertising Email Marketing Advertising in messengers By content type By user devices conclusions Online advertising is , generally speaking, information about companies, brands, people, products or services that is distributed on the Internet.
It is Fax Lists often used in a narrow sense: as paid publications about the company’s offers on third-party resources that do not belong to it. The question of whether to use online advertising has not been discussed for a long time. Here are just a few facts to illustrate the importance of online promotion. By the beginning of 2019, 57% of the world's population had access to the Internet, and for Eastern Europe this figure was 80% . Users spend an average of 6 hours and 42 minutes a day online, and spending on online promotion exceeded spending on TV advertising back in 2017 , and experts now expect that total spending on online advertising will capture 50% of the market. In general, you can’t live without online advertising, so let’s look at all types of advertising available on the Internet. By way of interaction with the site These types of advertising are of little interest to users, but are important to advertisers and advertising platforms. Based on who pays money to whom, advertising can be divided into three groups.
Free posting . These are shareware elements of online presence that are made by company employees without injecting additional funds. These are publications on the company’s blog and social networks, publications on open platforms, partner publications on barter, etc. Advertising through intermediaries . This includes advertising using the services of Google, Facebook and other media giants. They show advertising to the audience, independently selecting sites for posting from those included in their advertising network. In RuNet, such advertising in search services, social networks and websites is called the general term “contextual advertising” or PPC. Direct interaction . This group includes paid publications on third-party resources, which advertisers directly coordinate with the placement platform. Typically, representatives of the site also take part in the creation of advertising content.
It is Fax Lists often used in a narrow sense: as paid publications about the company’s offers on third-party resources that do not belong to it. The question of whether to use online advertising has not been discussed for a long time. Here are just a few facts to illustrate the importance of online promotion. By the beginning of 2019, 57% of the world's population had access to the Internet, and for Eastern Europe this figure was 80% . Users spend an average of 6 hours and 42 minutes a day online, and spending on online promotion exceeded spending on TV advertising back in 2017 , and experts now expect that total spending on online advertising will capture 50% of the market. In general, you can’t live without online advertising, so let’s look at all types of advertising available on the Internet. By way of interaction with the site These types of advertising are of little interest to users, but are important to advertisers and advertising platforms. Based on who pays money to whom, advertising can be divided into three groups.
Free posting . These are shareware elements of online presence that are made by company employees without injecting additional funds. These are publications on the company’s blog and social networks, publications on open platforms, partner publications on barter, etc. Advertising through intermediaries . This includes advertising using the services of Google, Facebook and other media giants. They show advertising to the audience, independently selecting sites for posting from those included in their advertising network. In RuNet, such advertising in search services, social networks and websites is called the general term “contextual advertising” or PPC. Direct interaction . This group includes paid publications on third-party resources, which advertisers directly coordinate with the placement platform. Typically, representatives of the site also take part in the creation of advertising content.