Post by account_disabled on Jan 22, 2024 5:46:14 GMT
you have developedmobile app, and now all that remains is to wait for the downloads. In reality, it's not all that simple. There is a high chance that your product is not unique; there are hundreds, if not thousands, of these on the market. Well, you have to fight with competitors, and for this ASO comes into play. In this article you will find out what is hidden under this interesting abbreviation, how to achieve thousands of downloads, and what to do with a ready-made solution. What is ASO optimization? ASO is App Store Optimization. That is, a set of measures aimed at optimizing the application and promoting it in the App Store and Google Play. A parallel can be drawn with all known SEO. Only there we have a website as an object of promotion and a search engine in which the resource is promoted. In the case of ASO, weoptimizing the mobile application. What are the similarities and differences between SEO and ASO? When working with a website, SEO specialists try to improve its search ranking. This ultimately ensures an influx of traffic and increased profits.
The goal of ASO is to improve the app’s position in the store for key phrases. This is what the two similar instruments have in common. There are still more differences: Store search works a little differently because the person knows what app they need to find. Only a certain number of characters are included in the metadata. The algorithms of the App Store and Google Play also hav B2B Email List e differences, and significant ones. They relate to the specifics of the search, the visual display of results, the type of fields being indexed, etc. Let's talk a little more detail about the difference between stores. For example, Google Play indexes using artificial intelligence. What is indicated in the name and description only gives a small direction to the system, and it independently selects the keys. In addition, Google is able to inflect words and work with synonyms and translation. The App Store is more primitive. The service also puts together phrases from individual words and turns the singular into plural, but with declensions and translation everything is complicated.
That is why, when working with this system, it is necessary to use keywords specifically in those cases in which they are used in search phrases. Otherwise, you will lose a considerable share of customers. App Store : What are the similarities and differences between SEO and ASO - App Store Google Play : What are the similarities and differences between SEO and ASO - Google Play Benefits of App Store Optimization Typically, people search for applications not through selections and recommendations, but in the search box. Consequently, they download mostly the first ones in the search results. For this reason, ASO specialists try to bring the product to the top positions. App Store Optimization provides a lot of benefits: Increases the visibility of applications in stores. Believe me, even the highest quality and unique solution will languish somewhere out there if it is not promoted. Helps to find those users who are interested in downloading and USING the application. That is, a person will not delete it a couple of minutes after downloading. Provides growth in organic, stable downloads. This is good for the long term promotion of the product.
The goal of ASO is to improve the app’s position in the store for key phrases. This is what the two similar instruments have in common. There are still more differences: Store search works a little differently because the person knows what app they need to find. Only a certain number of characters are included in the metadata. The algorithms of the App Store and Google Play also hav B2B Email List e differences, and significant ones. They relate to the specifics of the search, the visual display of results, the type of fields being indexed, etc. Let's talk a little more detail about the difference between stores. For example, Google Play indexes using artificial intelligence. What is indicated in the name and description only gives a small direction to the system, and it independently selects the keys. In addition, Google is able to inflect words and work with synonyms and translation. The App Store is more primitive. The service also puts together phrases from individual words and turns the singular into plural, but with declensions and translation everything is complicated.
That is why, when working with this system, it is necessary to use keywords specifically in those cases in which they are used in search phrases. Otherwise, you will lose a considerable share of customers. App Store : What are the similarities and differences between SEO and ASO - App Store Google Play : What are the similarities and differences between SEO and ASO - Google Play Benefits of App Store Optimization Typically, people search for applications not through selections and recommendations, but in the search box. Consequently, they download mostly the first ones in the search results. For this reason, ASO specialists try to bring the product to the top positions. App Store Optimization provides a lot of benefits: Increases the visibility of applications in stores. Believe me, even the highest quality and unique solution will languish somewhere out there if it is not promoted. Helps to find those users who are interested in downloading and USING the application. That is, a person will not delete it a couple of minutes after downloading. Provides growth in organic, stable downloads. This is good for the long term promotion of the product.