Post by account_disabled on Dec 26, 2023 4:20:57 GMT
About his products and services that he wants to communicate to his customers. Very few ask themselves the question of what their prospects really want to know. Many other salespeople invite people everywhere, without real discernment, imagining that a simple accumulation of contacts will produce results! No wonder it doesn't work. All these salespeople give prospects no reason to be interested in them. 3 common mistakes salespeople make in social selling Headline The first thing you see on a profile is the headline. From the results pages, before even arriving at a profile, the only thing we see is the headline.
As I wrote a few months ago: to be visible on LinkedIn, take a People Press approach . The Email Data vast majority of profiles on LinkedIn include the job title in the headline. The job title has its own area, within the course. The headline is not a job title. Especially since the last thing a prospect wants is to come into contact with a Sales Representative or a Sales Engineer. The headline is a space to indicate the value we provide. This is the “Customer Value Proposition”, to use Business School terms. Why it is worth having a telephone interview with the salesperson.
Summary If, despite a lack of hook, the salesperson succeeds in getting visitors to stay on his profile, we then arrive at his summary. Many salespeople talk about their passions; not very effective. Others indicate how long they have been in their sector; not better. This may possibly interest a recruiter, but for a prospect, not obvious. It is better to enlighten, educate, get prospects to think about their situation and suggest that we have solutions to meet their challenges. Linking Almost no one on LinkedIn (even prospecting salespeople) takes the time to personalize a contact request. y
As I wrote a few months ago: to be visible on LinkedIn, take a People Press approach . The Email Data vast majority of profiles on LinkedIn include the job title in the headline. The job title has its own area, within the course. The headline is not a job title. Especially since the last thing a prospect wants is to come into contact with a Sales Representative or a Sales Engineer. The headline is a space to indicate the value we provide. This is the “Customer Value Proposition”, to use Business School terms. Why it is worth having a telephone interview with the salesperson.
Summary If, despite a lack of hook, the salesperson succeeds in getting visitors to stay on his profile, we then arrive at his summary. Many salespeople talk about their passions; not very effective. Others indicate how long they have been in their sector; not better. This may possibly interest a recruiter, but for a prospect, not obvious. It is better to enlighten, educate, get prospects to think about their situation and suggest that we have solutions to meet their challenges. Linking Almost no one on LinkedIn (even prospecting salespeople) takes the time to personalize a contact request. y