Post by juthi52943 on Dec 20, 2023 9:48:34 GMT
Let's play a game: I'll tell you a brand and see if I can guess the color you thought of. Coca Cola?Red Milka chocolate?Viola Mc Donald?YellowAndred. Heineken?Green. Color and the art of persuasion Colors are able to stimulate certain parts of the brain on a subconscious level. The Yellow and Red chosen by McDonald's are not random: they are two primary colors that have a lot of appeal on children.
Yellow represents the color of joy and optimism, while red stimulates the appetite along with a sense of urgency. Over the years they have worked on the color of the Brand Image so much so that the without Job Function Email List logos or pay offs, as in this photo. Creative advertising by Mc Donald's Thanks to color your brand is able to stand out 80-90% of a product's rating is based on colors alone, so it's important that your brand palette is also correct. Colors in marketing contribute to the definition of the so-called Brand Identity.
However, they must not be chosen randomly or defined subjectively, but must be captivating and consistent with the product offered and the company philosophy. The color must be congruent with the ideals and nature of the brand. For example, if you produce a detergent with a chemical base and therefore potentially polluting, we advise against using green which is instead associated with ecological and sustainable products.
Yellow represents the color of joy and optimism, while red stimulates the appetite along with a sense of urgency. Over the years they have worked on the color of the Brand Image so much so that the without Job Function Email List logos or pay offs, as in this photo. Creative advertising by Mc Donald's Thanks to color your brand is able to stand out 80-90% of a product's rating is based on colors alone, so it's important that your brand palette is also correct. Colors in marketing contribute to the definition of the so-called Brand Identity.
However, they must not be chosen randomly or defined subjectively, but must be captivating and consistent with the product offered and the company philosophy. The color must be congruent with the ideals and nature of the brand. For example, if you produce a detergent with a chemical base and therefore potentially polluting, we advise against using green which is instead associated with ecological and sustainable products.